Does your company have a full understanding of the utility industry and its economic potential for your products and services? Would you like to successfully tap into the growing energy efficiency market? With our long-term utility relationships and understanding of supply chain needs, Fluid is your gateway to utility sector sales and accelerated product adoption. Fluid offers the following services:

Product Evaluation

Fluid will work with the manufacturer to vet the product concept for the market and determine the product’s potential to be used in local and regional utility programs.

Technical Assessment

Fluid will help manufacturers understand testing requirements by key stakeholders and ensure all testing protocols are scheduled and completed. Fluid can manage or directly implement beta testing in the field.

Go-To-Market Strategy

This comprehensive product launch strategy helps manufacturers understand the operational mechanisms needed to successfully bring the product to market, such as staffing, minimizing supply chain risk, building a targeted client list and ensuring the distribution model can match production.

Market Preparation

Fluid will work with manufacturers to determine and develop strategies for reaching and understanding target launch markets/regions. Fluid provides an overview of key market actors including utility programs, retail capacity, city and state policy reviews, relevant historical market activity, and installation capacity.

Product Marketing

Our award winning marketing team will help your company deploy effective consumer marketing messages that deliver results, as well as develop the marketing materials most likely to reach utility customers.

Contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it  to discuss how your company can benefit from this exciting growth market.